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JB Hi-Fi is a publicly listed retailer in Australia that specializes in consumer goods. And the second is FashionNova: a top online fashion store for women. The first store we will look at is JB Hi-Fi: Australia’s largest home entertainment retailer. Let’s look at two examples of Shopify stores that are successful even in today’s pandemic times. Why Shopify Is Still A Great Choice For Merchants And some websites actually benefit from these URLs. However, product variant pages are not an SEO issue. This means that multiple pages exist with duplicate/similar product descriptions and images. This creates duplicate content issues by a different attribute added to the URL while the main product remains the same. Shopify creates multiple pages for 1 product by using different variants like size, color, quantity, materials used, etc. Product variant pages are those created by slight variations from the main URL, as shown below: We can solve this by adding a simple canonical tag as mentioned below. As a result, it creates duplicacy issues for the search engine, as shown below. Shopify’s URL structure leads to creating multiple URLs for the same product. What you can add after the default URL structureĮ/products/blue-denim-jeans-women Types of URLs you can NOT have in Shopify Shopify won’t allow you to do that with its forced URL structure. Looking for a URL that can convey your business message to your customer without being too long? Note: If you are familiar with coding or have a good developer, you can optimize your blog section. However, it allows us to add tags to the blogs. It does not have some features like blog categories and author profiles. These four sections are called child sitemaps.Īlthough Shopify is an excellent eComm platform, their blogs are certainly no WordPress blogs. You can find your sitemap under /sitemap.xml. Shopify has the XML sitemaps available they have a ‘locked sitemap’ (not editable) that only has four categories, which means you can’t create any further categories in the sitemap. Make sure that you replace the page-handle-you-want-to-exclude with the correct page handle.
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To exclude a specific page, paste the following code in the section:.To exclude the search template, paste the following code in the section:.Find the theme you want to edit, and then click Actions > Edit code.From your Shopify admin, go to Online Store > Themes.That said, if you still have a particular page that shouldn’t be accessible by search engines, you can use the noindex tag as shown below. Shopify does not allow us to edit robots.txt for any SEO purpose. We use robots.txt to tell the search engine if the pages need to be crawled or not. You can’t create subcategories, but you can show them like subcategories in the main menu.Ī Famous Brand Fashion nova has a good main menu that clearly shows the categories and subcategories. For exampleĮ/collections/Shirts (can be created)Į/collections/shirts/lenin (can not be created)Į/collections/lenin (can be created) Shopify doesn’t allow us to create subcategories. Subcategories are important to distribute the products correctly. Challenges Our Clients Face With SEO On Shopify Some of them don’t have much but a little bit of effect for SEO purposes. Shopify also has some constraints that users found problematic sometimes. This doesn’t mean it’s a perfect solution. Here is a press release that shows Shopify’s 2020 revenue growth. Shopify is charging ahead, and that’s why you benefit from the platform. In the past year, close to a billion people have shopped in a Shopify store.Īs of 2020, there were $5.1+ Billion in sales on Black Friday alone! In 175 countries, as many as 1,000,000 merchants use Shopify. From the benefits of owning a Shopify store in 2021 to all the tips you need for optimizing its SEO, this post will be your final guide to all things Shopify SEO.
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